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Libros de Seth Godin, resumidos

Bestselling author, entrepreneur and agent of change. Godin is author of Permission Marketing. Promo Magazine called Seth "The Prime Minister of Permission Marketing," and in June Fortune chose the book as one of their Best Business Books. Permission Marketing was an Amazon.com top 100 bestseller for a year, and it spent four months on the Business Week bestseller list. Godin’s latest book is Unleashing the Ideavirus. More than 100,000 people received the digital version of the book during its first week of Internet publication. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, this book broke new ground in the way ideas are distributed. It is now available in bookstores nationwide. As a Vice President at Yahoo!, he helped integrate direct marketing, permission marketing and Internet promotions into the company’s Fusion Marketing Online program for its clients worldwide. In January 2000, Godin left to pursue personal interests and continues as an external advisor, consultant and friend to Yahoo!. He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

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El engaño de Ícaro

¿Qué tan alto se puede volar?

por: Seth Godin
tema: Innovación y Creatividad
publicado: 2012 enviado: 22/01/2014
código: 779

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¿Eres indispensable?

Cómo impulsar nuestra carrera y crear un futuro notable

por: Seth Godin
tema: Carrera y Empleo
publicado: 2010 enviado: 29/09/2010
código: 606

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El marketing de boca en boca

Cómo las compañías astutas logran que la gente hable de ellas

por: Andy Sernovitz, Seth Godin, Guy Kawasaki
tema: Marketing
publicado: 2009 enviado: 21/07/2010
código: 596

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Helado de albóndigas

¿Está su marketing fuera de sincronía?

por: Seth Godin
tema: Marketing
publicado: 2007 enviado: 11/06/2008
código: 486

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Todos los expertos en marketing son mentirosos

El poder de contar historias verdaderas en un mundo desconfiado

por: Seth Godin
tema: Marketing
publicado: 2005 enviado: 20/09/2006
código: 396

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Vaca púrpura

Sea extraordinario y transforme su negocio

por: Seth Godin
tema: Marketing
publicado: 2003 enviado: 21/06/2006
código: 383

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Destapando la Virusidea



por: Seth Godin, Malcolm Gladwell
tema: Marketing
publicado: 2000 enviado: 18/04/2001
código: 115

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